Is your product as fit as a fiddle yet?
One of the unsaid, yet understood rules of marketing is […]
Mobile apps are order of the day. Gone are the days, when we thought only big businesses and institutions like banks and corporates need mobile apps. Today, the fact is every business, which aims at expanding should have a mobile app. More and more businesses have moved towards mobile apps from just having a mobile friendly website.
Nowadays, you would not be surprised to find that, every business we interact small or big have their own app. It can be a small retail supermarket or a cinema house, every business which needs customers to visit them for their business has an app and take their market influence to a new level. If you are still confused and not sure if you should have an app for your own, today are to discuss why should not the mobile apps be ignored. Read this and decide for yourself if you need one or not.
1. Being Visible to Customers at All Times:-
Every business’ aim to be on the sight of the customer always. That’s the reason why commercial places on the front side of a building costs more than other places on the other sides.
Two hours a day – yes that’s the time an average American spends on his mobile device every day. We also understand that this tow hours usage constitute mostly of few apps, which are the person personal favourite. But we also know that, to open this app, the person has to scroll through a number of apps. And you might benefit, by being there in the group of icons when this scrolling happens. You may grasp the attention of the user with a well-designed or attractive icon and get registered in the sub-conscious mind. This visibility can work at a later time. This visibility can play a major role, when the customer looks for an app that provides the services your app offers.
2. To Improve Customer Engagement:-
Whatever may your business be, you would love to have a way to have your customer reach you. A mobile app will solve this, in the most sophisticated way by getting your business into the palm of your customers. A feature which most of the apps have, is a messaging or help desk services and through which customers can get in touch with you any time and from anywhere. Many companies have built their business around this model. Just having a messaging feature can not only increase your business, it can also give you a new mode of business.
Now think with this example in mind: How many customers would prefer to communicate with you via text than via phone? The answer is most of the customers. Yes, it’s easier and comfortable to contact a business through these means rather than going directly.
3. To Promote Your Business:-
Another important reason to have a mobile app is promotion. Every business needs promotion to grow its business. Promotions are a way to lure a non-customer to a regular customer. And the advantage of promoting through a mobile app is you can do location specific promotion, which can result in a better conversion ratio. One of the most popular means to monetize is offering coupons. And mobile adds an interesting layer of location-based push notifications to the coupon economy.
Imagine you being the owner of business in down town, New York with thousands of people walking within a one-mile radius of your business location. If they were to get notified on their mobile phones with a coupon or offers from your store when walking by, you’d increase the likelihood of having them visit by providing a timely reason.
These kind of promotions can be made only through mobile apps and thus for the growth of your business you cannot ignore mobile apps.
4. To get customer feedback:-
Business can grow only when, it listens to its customers’ voices. And the easiest way to get feedback from your customers is by having an app for your own. Since you can reach your customers directly and they being able to contact you is a blessing. We should be diligent in listening to customer feedback, because that’s the way you can decide on your next update. And upgrading your app based on customers’ feedback will rise the image of your business and will help you to build a brand name.
5. Because your competitor has:-
“If your customers expect it, then your competitors had already fulfilled their wishes.” Even if not explicitly true, this assumption should be the modus operandi of businesses wishing to stay ahead in the market. Moving to mobile zone always has benefits of its own, but when you do so before your competitors, it helps to strengthen the perception that your company cares about your customer needs, and has its finger on the pulse of web and technological development. So having an app of your own for your business, is too smart a move to ignore.
Now, the ball is in your court. Ignore mobile apps and be ready to face the risk of being termed as being an outdated business. If not contact us immediately to become a market leader.