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Aug 25, 2017
Fire that first shot in no time; but in a controlled environment! You can call it lean or agile… or CB4UBD!!

It is a no brainer that majority of startups do not stand the test of the market and fade away. In fact, a Harvard Business School study concluded that about three in every four business startups fail. What goes wrong, typically? After all, nobody plans to fail. We have access to information, data and tools for research to create […]

Jul 25, 2017
Eight critical bridges to cross before investing in an app

For many small businesses, the most intricate yet biggest milestone is taking the voluntary decision to invest outside. They get really anxious. This tendency has to change and merely saying it will not help. In today’s digitally and technically equipped world, anything can be learnt by browsing the internet. Life has become simplified and hassle-free […]

Jul 7, 2017
Is your product as fit as a fiddle yet?

One of the unsaid, yet understood rules of marketing is the product-market fit. This is particularly challenging for a start-up, for it actually determines the degree to which the product will satisfy the highly demanding market. This is essentially the first step up that will most importantly require the entrepreneurs to gather interest and receive […]

Jun 7, 2017
Agile Methodology In New Product Development

Product development involves a methodological approach. Does it sound complex? Well! It isn’t so actually! Product development can be more organized, interesting and successful – all at once. Yes! Over the last few years, product development and release have become simple, hassle-free and mostly successful; and this can be attributed to Agile Methodology in Product […]

Apr 25, 2017
7 Secrets to a Great Promo Video

Have you ever thought of creating a promo video for your app? If yes, then this article is for you! A promo video is one of the most engaging forms of informing potential users that can eventually turn your viewers into fans and user. But to reap the true rewards of a promo video, you […]

Apr 11, 2017
Bringing Predictive Analytics to App Development

Whether you are running a test or using any project management suite or compiling the source code, you are generating data. Consider this. What if you could turn this data sets into useful information to identify patterns and predict future outcomes? This where Predictive Analytics come in.  Predictive Analytics is the use of statistical techniques […]

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