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Oct 31, 2017
Top resources for start-ups that power you ahead

Who says you are alone? When you are thinking of kick starting your start-up business, there is no better time to do it than NOW. If you are still ideating, the best course of action is to do it comprehensively, do it fast, and back it up with research/data. If you are already on the […]

Oct 27, 2017
Never be afraid. But, do your math. – The Pivot Story of Instagram

In product development, in the last decade, many companies have moved from what’s called “waterfall development” — a method that relies on large engineering executing a carefully mapped-out plan — to “lean” development, where creators move quickly to push out products and revise them on the fly. Here is one such story. Year 2010. Three […]

Oct 3, 2017
How UX designers can make business listen to them?

We had a client visit the other day. Everything was planned to perfection. The highlight of the day, the deal clincher to be, was the session with the UX team for a complete walkthrough of the wireframes. It was about giving the whole snapshot of the product… and to get that “wow” reaction. After all […]

Sep 26, 2017
Game-changing progress can occur when you change your game itself. Are you game?

If you’ve watched a game of basketball, then you might’ve grasped the simple truth that the path to scoring a basket is never a straight one from one hoop to the other. Rather, it is a zigzag path where the player encounters several defenders. The same principle applies to business. Success is never a straight […]

Aug 25, 2017
Fire that first shot in no time; but in a controlled environment! You can call it lean or agile… or CB4UBD!!

It is a no brainer that majority of startups do not stand the test of the market and fade away. In fact, a Harvard Business School study concluded that about three in every four business startups fail. What goes wrong, typically? After all, nobody plans to fail. We have access to information, data and tools for research to create […]

Jul 25, 2017
Eight critical bridges to cross before investing in an app

For many small businesses, the most intricate yet biggest milestone is taking the voluntary decision to invest outside. They get really anxious. This tendency has to change and merely saying it will not help. In today’s digitally and technically equipped world, anything can be learnt by browsing the internet. Life has become simplified and hassle-free […]

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