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Jul 7, 2017
Is your product as fit as a fiddle yet?

One of the unsaid, yet understood rules of marketing is the product-market fit. This is particularly challenging for a start-up, for it actually determines the degree to which the product will satisfy the highly demanding market. This is essentially the first step up that will most importantly require the entrepreneurs to gather interest and receive […]

Jun 7, 2017
Agile Methodology In New Product Development

Product development involves a methodological approach. Does it sound complex? Well! It isn’t so actually! Product development can be more organized, interesting and successful – all at once. Yes! Over the last few years, product development and release have become simple, hassle-free and mostly successful; and this can be attributed to Agile Methodology in Product […]

Apr 25, 2017
7 Secrets to a Great Promo Video

Have you ever thought of creating a promo video for your app? If yes, then this article is for you! A promo video is one of the most engaging forms of informing potential users that can eventually turn your viewers into fans and user. But to reap the true rewards of a promo video, you […]

Apr 11, 2017
Bringing Predictive Analytics to App Development

Whether you are running a test or using any project management suite or compiling the source code, you are generating data. Consider this. What if you could turn this data sets into useful information to identify patterns and predict future outcomes? This where Predictive Analytics come in.  Predictive Analytics is the use of statistical techniques […]

Mar 24, 2017
Banking without Money!

The day the ATMs across streets said, “No Cash”. The day my bank said I can withdraw only 20,000 rupees from my account in a week, even that 4,000 rupees at a time. The day I had to trade my work hours for simply standing in a long queue to withdraw my money. That’s the […]

Mar 6, 2017
How to stand out in a crowd of 2 million and counting? App Discovery – The unwritten rules of the game

According to one estimate there are 2.2 million apps available for download in App Store and about 2.6 million in Play Store. How to get your app discovered in this humongous universe of apps; and how to get your app featured in the top 10 lists in App Store or Play Store? After all, if […]

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