Recently, I saw an interesting video on YouTube. The video captures the reactions of children aged about 10, when they were given an Apple watch to play with. It is funny, to see the reactions of these children, but underlying these funny reactions, there are messages, we need to learn. We will discuss those lessons one by one. By the way if you want to see the video check it out @ https://goo.gl/aiUA5N
Wearables are born when we merge technology with fashion. Sounds too good to resist, right..? Yes, we people have always wanted to flaunt what we have, and try keep up with the Joneses. And this is the idea the makers of wearables played with. The entry of wearables was received with mixed responses. Some actually wanted it to show off, some wanted it go with the wave and not left behind and only few who bought, really needed it. So when the honeymoon was over, these wearables left a lot to be desired. There are many factors which effect the success story of these, like the high pricing, comfort of wearing, dependability on smartphone, form factor, fashion, etc., The future of these gadgets depend on these basics.
Firstly, the question is, why would I wear an accessory daily? Some accessories we wear regularly are wedding rings, spectacles, watches. These are the regulars adding to many variable accessories. So the plan should be is to make a product, which should not be an extra burden. If so, then the product might not be worn regularly and soon forgotten. Behavioral Psychology plays a very important role long term usage of a wearable by a customer. So for long term user engagement, habit formation is necessary. And to make wearing these, a habit, there should be a compelling reason. In today’s data driven world, people like to see everything in numbers. Wearables do exactly that. They show your life as numbers, for example, steps walked, calories burned, stairs climbed, hours slept, etc., which is one such compelling reason.
Secondly, why would I wear the SAME accessory daily? Its kinda bored ain’t it? To wear the same thing day long, every day? This is another turn off for today’s fashion oriented crowd. And it’s fair. Unless a product addresses a medical necessity, it is not so desirable to wear a same thing all the time. There are new products, out daily into this market, like wrist band, ring, smart shirts, etc., These should focus on one important thing, if they want to be the Next big thing. That is the sense of fashion. Take a cue from CUFF (cuff.io). They personalize the wearable technology, you can choose your own way of wearing the product. So wearables, should play equal part in being a tech gadget and a fashion statement, to be in the future.
Third, if a company wants to be big in this market. It should focus more on how to make this product independent of smartphones. A lot of people like me will question why they should spend extra money on the device, if the device is just an add-on to their smartphone. Yes, these wearable should be independent to kindle the interest. Its ok if you have to sync with your smartphone for transfer of data or for some applications. But the gadget should not rely on the smartphone for its basic working. When you remove the necessity of a smartphone, the utility of the gadget can be endless. Think of a time, when your car unlocks itself when you are nearing and locks when you walk away from it, or the water heater works on the data it receives from the ring you wear, based on your body temperature. These are some real possibilities in the near future and I am not Nostradamus. The future of wearables lies on how independent they work.
Last but not least, the future of these gadgets is based upon how accurate they are. Approximations no longer interests us, we want to know the absolute data to take decisions. If these gadgets want to play a big role in the future, they need to be dead accurate. Since most of these wearables collect data from our body and our life style, the need to be accurate is huge. Most of the users use these gadgets for better and healthy life style. And one small error in the reading can cause a huge impact. The law should be Caveat Venditor rather than Caveat Emptor. This will really encourage more people to become customers.
Yes, wearables are the future and if the innovators can get a product with these things in mind, the customers are bound to buy them.