The present market is flooded with start-ups, SME’s and even a billion dollar start-up backed up by leading players in the industry. Let’s relax for a moment and look around the industry and the spread of technology around us. There will be varied level of surprise elements present in our thoughts. There is no single thing that is happening without an aid of a digital device and a digital content for running our business as well as our personal lives. Now, the essence of the topic is clear but still we need to further dive deeper to know the answer for,
Let us start with the first question, the basic question that usually lingers in the mind of people who wish but haven’t yet turned for a mobile app or mobile website as the case is.
Out of numerous reasons surveyed, let’s focus on the Top 5 of all reasons we found.
1. Customer engagement
The best thing about the mobile channel is that it gives companies the potential to engage with their customers in real-time, by location and complete with profile information.
If done right, you can turn those engaged customers into revenue generating ones.
2. Customer service and support.
Making it simpler and more efficient for your customers to get in touch with your company and offer them tools to make their life easier while using your products or services can be of a great reason to develop a mobile app.
One of the most popular means to monetize is offering coupons. And mobile adds an interesting layer of location-based push notifications to the coupon economy. Imagine being the owner of an apparel store in Mumbai with thousands of people walking within a one mile radius of your outlet. If they were to get notified on their mobile phones with a coupon from your store when walking by, you'd increase the likelihood of having them visit by providing a timely reason.
4. Never Lose a Customer Again
Your customer won’t have to dig through and search the internet for your business’s contact details. Instead, your mobile app should have it readily available. You can integrate information such as GPS based directions and map, Tap-to-call facility, scan a QR code to save a contact or make a call in your mobile app. A mobile app can provide a lot of information to make things convenient for a customer.
Most of us don’t work 24/7 but the mobile apps we design works around the clock. They give customers 24 hour access into your business, allowing them to take a look at your products and services at any time in the day at their fingertips.
A mobile app is not a brochure, it is another great way to get in touch and engage with your customers. Creating a mobile app is a matter of convenience for customers. It helps them access details about your service or product in an easier manner, and it helps you stay in constant communication with them. You can increase your brand recall ten-fold and gain a loyal following of customers if channelized properly and effectively.
Mobile App over Mobile Webpage
All the previous points will show way for creating a mobile app for your business but what if you wish to optimize your website for mobile and make it a mobile website or if you already own a mobile website and thinking for why a mobile app is needed?
We have an answer for you as well!
Your internet webpage maybe compatible for a Smartphone or a super Smartphone, however it is more important to have a mobile app.
It is clumsy to open a browser, then log on to your business’s webpage. However a mobile app provides direct access in a swift manner with everything easily arranged for the customer. Plus a mobile app is more cost effective than a webpage in all the aspects of a business.
Rather than being in a line of ~649 million websites, it is safer to be in the line of ~1 million applications in a store!
More post is to arrive soon! Wait for the next about,