Field Sales Automation

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About Client

Parryware is India’s leading manufacturer of bathroom products, originated from EID Parry, one of the country’s oldest and most reputed business entities. In 2006, it entered into a joint venture with Roca Corporation, Spain, became a Roca Group subsidiary in 2008 and turned into a wholly-owned subsidiary of the Roca Group in 2011.

The Challenge

The company has a large volume of secondary sales team set out for meeting customers on a day to day basis. A massive challenge confronted by both the primary and secondary sales team is accelerating the cycle and updating sales data swiftly. The paper-based communication & reporting, manual call reports and other sales related task updates were time consuming and exorbitant. This resulted in reduced employee productivity and efficiency, leading to overall delay in sales cycles.

The client was looking for a multi-platform digital assistant for Sales Teams and Management to ‘digitally’ manage the entire sales process and reduce time spent in email, paper work, reporting, and status update meetings/calls.

Our Approach

We had a discussion with the client and realized that they were looking for an Android application that would help their field sales executives reach out to customers without any discomfort while also allowing them to update the sales data from anywhere, anytime. Also, the app should help them send their end of report on the go. We brainstormed the project data with the team and came up with a wireframe to provide them with an idea of how the app would function.

Our Solution

Based on the discussion with the client and wireframe approval, we developed a simple, easy to use, secure, powerful mobile and web application, Happisales. The Android Tablet App for sales executives allows to digitize complete process, the web platform for the senior executives allows to track all the Sales personnel’s daily activities and the sales closures in real-time, in addition to enabling real time Punch-In and Punch-Out for the call entries with Geo Tagging & Timings for field sales executives.

Key Results

Dinamalar is the third largest Tamil daily newspaper by circulation (Over 900,000), printed from across 10 cities. With over 100 photographers spread across the country, they had a robust capability to supplement news with images. To sustain their competitive edge in a cut throat market, they created an exclusive, secure portal for photographers to upload their images. But, in the age of the mobile and ‘breaking news’ it was not enough.
The app automates sales reporting and integrate with client’s information systems seamlessly. The app also integrates all key elements of daily sales activities into one mobile app to serve as an on-the-go 24/7 personal digital assistant to field sales executives out for meeting customers. The web app is extremely useful for the sales managers as they allow to track the activities of field force out for customer visits using real-time tracking feature. The app also works on offline premises and data will be saved as cookies and will be updated to the backend once the internet connectivity resumes.

Technology Stack

Mobile app for field sales executives
Web app for sales managers


The Result

50% Reduction in time spent in reporting and tracking
Effective management of sales data for historical & comparative analysis
Improve sales cycle, customer satisfaction
Supercharged field sales activity

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