New casestudy

Client
Dinamalar
Industry
Media
Platform
Android
Technology
dinamalar

About Client

Dinamalar is the third largest Tamil daily newspaper by circulation (Over 900,000), printed from across 10 cities. With over 100 photographers spread across the country, they had a robust capability to supplement news with images. To sustain their competitive edge in a cut throat market, they created an exclusive, secure portal for photographers to upload their images. But, in the age of the mobile and ‘breaking news’ it was not enough.
8-layers

From Me too to Me First

Dinamalar is the third largest Tamil daily newspaper by circulation (Over 900,000), printed from across 10 cities. With over 100 photographers spread across the country, they had a robust capability to supplement news with images. To sustain their competitive edge in a cut throat market, they created an exclusive, secure portal for photographers to upload their images. But, in the age of the mobile and ‘breaking news’ it was not enough.

Turning Challenge into an Opportunity

The entire process of photographers connecting camera to a computer, download images, login to the Dinamalar portal, upload the images; and then the editing team picking up the images, polishing them, and publishing was taking good 45 minutes. Just too slow in the age of instant news. After a brainstorming session with Dinamalar, we came up with a simple solution – a mobile app that helps photographers use their phones to pull the pics directly from the camera, connect to the portal, and send the images directly. Sounded simple and cool. In practice it was complex enough to test our technical competence to the hilt.

Key results

A Dinamalar photographer can upload 5,000 photos in a single day
5 Minutes to push an image from photographing to publishing
Hassle-free photo uploading with a click of a button
Photographers can spend more time on core responsibilities

Digging Deeper

Mobile phones deal with photos of much smaller sizes compared to DSLR cameras. How to compress the photos as you would sync from camera to phone without losing clarity? How to convert the raw files into print ready format, quickly? How can the app run in the background while images are being uploaded without affecting the performance of other apps? These were just some of the challenges we faced.
We literally took a deep dive into technology to solve the puzzle. We sourced libraries for cameras and libraries for image conversion. We built the SDK for camera’s integration with the mobile. We rode on Amazon S3 for cloud storage. Then all the three strands were stitched together to perfection with native Android app as its drape. After 1,000 person hours of development and testing spread over 3 months, it was launched to a group of photographers across several cities.

Design

Our Impact

A Dinamalar photographer today can deal with 5,000 photos in a single day with the app
It now takes only 5 min to push an image from photographing to publishing
Dinamalar stays ahead and stays in tune with changing times
The need for a computer, or the need to go to a cyber café, or take the help of another resource is taken off the plate for the photographers giving them more time to focus on their work
cloud-computing

Sync Engine

cloud-computing

Faster File Transfer

cloud-computing

On the go

cloud-computing

User Friendly

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