Delivery Management

Client
Viveks
Industry
Media
Platform
Android
Technology
viveks (1)

Background

Our client is a leading retailer of consumer electronics and home appliances, with a chain of stores across South India, was looking to improve the way goods are delivered to customers.
viveks

The Challenge

Very little automation, manual intervention and lack of effective communication systems meant that product delivery did not match the sales efforts. Customers had no view of delivery status till the delivery is completed. So is the challenge for sales professionals and warehouse operator. Customer’s point of contact is the sales person, who was in no position to provide accurate status. What was at stake was not only customer satisfaction, but also effective use of resources.

Our Approach

Our approach was to make sure that the customer is informed, assured and served well. We designed an Android app for the delivery personnel that seamlessly integrated with the POS system of sales & inventory to pick up customer and order information.

Our Solution

The app pulled in Google Maps and GPS to allow for route guidance, geo tagging for delivery tracking, Signature Capture for delivery confirmation, and AWS for data storage. What it delivered was for warehouse and sales teams dynamic tracking of delivery; customer location and order details for the delivery personnel; sms alerts on delivery status for the customers; and quick close of the delivery report by way of customer signature capture through mobile.

Key Results

Dinamalar is the third largest Tamil daily newspaper by circulation (Over 900,000), printed from across 10 cities. With over 100 photographers spread across the country, they had a robust capability to supplement news with images. To sustain their competitive edge in a cut throat market, they created an exclusive, secure portal for photographers to upload their images. But, in the age of the mobile and ‘breaking news’ it was not enough.
The app needed to work at multiple layers to deliver what it promised – easy and efficiency. The database layer (My SQL), the data sync layer (Java), the application layer (Node js, SQLlite), the storage layer (AWS), and the usability layer (Geo tagging, Driver tracking, Route map Algorithm, Customer Signature).

Design

The Impact

The time taken for delivery was dramatically reduced as was the number of delivery misses
The average number of deliveries per day per delivery person increased exponentially as was operational efficiency of the warehouse
Customer satisfaction took flight even as the organization had a central view of customers and the product delivery for better decision-making
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