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  • Citiwide suggests best loan based on individuals choice and financial situations across Australia.

  • Client wants a solid platform to leverage and have a sustainable presence, which Citiwide team were missing.

  • Users were not willing to take advice to decide on Loans and other products per-say from portal.


  • Developed a survey form to take users interests for a mobile application

  • Proposed a solution with a hybrid platform,keeping in mind on the future extensions and budget.

  • Developed a product by implementing all the tools envisioned by client in one go using our agility.


  • Wanted a consolidated presence to users who wanted to find best / tailored loans in a jiffy.

  • Will a user trust a mobile device to decide on sensitive financial situation.

  • Not to compromise on the comfort level for the Mobile Application user.

  • Had to consider the future scope of features.

  • Deciding on the platform to best implement the challenges, keeping budget under control.


  • Well received by existing users.

  • Mobile application helped increase the client base considerably.