Category: General

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Jan 5, 2018
How to know whether your users are realizing value from your product?

You have launched your mobile app; with bated breath closely tracking the number of downloads/installations. With the crossing of each milestone number, the excitement increases. After all, the more your product is lapped up, the indicator it is that you have hit the sweet-spot. And we all know that strong metrics are fundamental to building […]

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Dec 19, 2017
Why should a product manager look at metrics? Which metrics to track?

A simple guide to app analytics As a product manager or owner, you are frequently bombarded with questions on data and analytics related to your apps/software products. Well, it is a data-driven world. Scout around the internet, and you will find several insightful articles/blogs on ‘must have app metrics’. So much so that the typical […]

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Dec 11, 2017
How do you decide on your stack of product management tools?

Till recently, a question that has been doing the rounds is “Who is a Product Manager?” Is it a role that fits into the organization structure with predetermined role and responsibilities? How technically proficient should a Product Manager be? Does the role lean more towards ‘Development’ or towards ‘Marketing’. Today, we have crossed this bridge […]

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Dec 1, 2017
Why are companies and developers vouching for Agile methodology for Product Development?

If you have heard a lot about Agile and several popular methodologies of Agile like Scrum, Kanban, and Lean Startup and still not clear about what do they mean for you (as a client or a product manager/owner or an app/software maker), then this is for you. Consider this scenario. You have invested a humongous […]

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Oct 31, 2017
Top resources for start-ups that power you ahead

Who says you are alone? When you are thinking of kick starting your start-up business, there is no better time to do it than NOW. If you are still ideating, the best course of action is to do it comprehensively, do it fast, and back it up with research/data. If you are already on the […]

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Oct 27, 2017
Never be afraid. But, do your math. – The Pivot Story of Instagram

In product development, in the last decade, many companies have moved from what’s called “waterfall development” — a method that relies on large engineering executing a carefully mapped-out plan — to “lean” development, where creators move quickly to push out products and revise them on the fly. Here is one such story. Year 2010. Three […]