Category: News & Updates

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Jan 5, 2018
How to know whether your users are realizing value from your product?

You have launched your mobile app; with bated breath closely tracking the number of downloads/installations. With the crossing of each milestone number, the excitement increases. After all, the more your product is lapped up, the indicator it is that you have hit the sweet-spot. And we all know that strong metrics are fundamental to building […]

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Dec 19, 2017
Why should a product manager look at metrics? Which metrics to track?

A simple guide to app analytics As a product manager or owner, you are frequently bombarded with questions on data and analytics related to your apps/software products. Well, it is a data-driven world. Scout around the internet, and you will find several insightful articles/blogs on ‘must have app metrics’. So much so that the typical […]

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Dec 11, 2017
How do you decide on your stack of product management tools?

Till recently, a question that has been doing the rounds is “Who is a Product Manager?” Is it a role that fits into the organization structure with predetermined role and responsibilities? How technically proficient should a Product Manager be? Does the role lean more towards ‘Development’ or towards ‘Marketing’. Today, we have crossed this bridge […]

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Nov 23, 2017
How critical is the role of a product manager?

Success is just a never ending process of getting better and better at whatever you are trying to achieve. – John Traver, Co-founder and CTO, A question often asked nowadays, is “how to define the role of the product manager in today’s app driven economy?” Consider this. Across most of the start-ups, the CEO […]

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Oct 31, 2017
Top resources for start-ups that power you ahead

Who says you are alone? When you are thinking of kick starting your start-up business, there is no better time to do it than NOW. If you are still ideating, the best course of action is to do it comprehensively, do it fast, and back it up with research/data. If you are already on the […]

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Sep 26, 2017
Game-changing progress can occur when you change your game itself. Are you game?

If you’ve watched a game of basketball, then you might’ve grasped the simple truth that the path to scoring a basket is never a straight one from one hoop to the other. Rather, it is a zigzag path where the player encounters several defenders. The same principle applies to business. Success is never a straight […]