Category: News & Updates

Oct 31, 2017
Top resources for start-ups that power you ahead

Who says you are alone? When you are thinking of kick starting your start-up business, there is no better time to do it than NOW. If you are still ideating, the best course of action is to do it comprehensively, do it fast, and back it up with research/data. If you are already on the […]

Sep 26, 2017
Game-changing progress can occur when you change your game itself. Are you game?

If you’ve watched a game of basketball, then you might’ve grasped the simple truth that the path to scoring a basket is never a straight one from one hoop to the other. Rather, it is a zigzag path where the player encounters several defenders. The same principle applies to business. Success is never a straight […]

Jul 25, 2017
Eight critical bridges to cross before investing in an app

For many small businesses, the most intricate yet biggest milestone is taking the voluntary decision to invest outside. They get really anxious. This tendency has to change and merely saying it will not help. In today’s digitally and technically equipped world, anything can be learnt by browsing the internet. Life has become simplified and hassle-free […]

Jul 7, 2017
Is your product as fit as a fiddle yet?

One of the unsaid, yet understood rules of marketing is the product-market fit. This is particularly challenging for a start-up, for it actually determines the degree to which the product will satisfy the highly demanding market. This is essentially the first step up that will most importantly require the entrepreneurs to gather interest and receive […]

Jun 7, 2017
Agile Methodology In New Product Development

Product development involves a methodological approach. Does it sound complex? Well! It isn’t so actually! Product development can be more organized, interesting and successful – all at once. Yes! Over the last few years, product development and release have become simple, hassle-free and mostly successful; and this can be attributed to Agile Methodology in Product […]

Jan 13, 2017
Being in the good books of Google’s Mobile-First Index: What You Need to Know

SEO Alert! Does your website have different content and structure between its mobile and web versions? If yes, your SEO plan is likely to fetch you a ZERO. Wondering why? Here are a few things you need to know about Mobile-First Index to optimize your website. What’s Mobile-First Index? It’s no secret that Google crawls […]