Till recently, a question that has been doing the rounds is “Who is a Product Manager?” Is it a role that fits into the organization structure with predetermined role and responsibilities? How technically proficient should a Product Manager be? Does the role lean more towards ‘Development’ or towards ‘Marketing’. Today, we have crossed this bridge with a fair amount of clarity.
1. Product managers generally need to work cross-functionally with development, marketing, and support to lead teams from a product’s conception through launch.
2. A modern day product manager goes beyond tracking the backlog, overseeing the progress of teams, and reviewing product roadmap. The role also involves gathering customer feedback, analyzing data and trends, and creating demos and tutorial content for sales teams and customers.
The complexity of this role has been well recognized by the software developers. Unlike in the past when product managers were dependent on spreadsheets, slides and a generic project management software, today there are a whole gamut of tools available to manage the complete range of tasks. In fact, we are literally spoilt for choice.
The question is how would you define your stack of tools? Beyond the consideration of free tools versus paid one ones and the amount of investment the organization can make in using these tools for productivity, the question is how would you categorize the tasks so that you choose the right tool/s?