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Why your Food Delivery App Lands in Trash: An Open Letter to All App Developers

Product Engineering

Why your Food Delivery App Lands in Trash: An Open Letter to All App Developers

Dear App Developers,

All I wanted is an extra cheese Margherita with a coke. But, what have you done?

Unplugged my mobile while it is about to die with a 10% charge to download your app (an online food delivery app, if you are curious to know). With rumbling stomach, wiped all the notifications obstructing my way to the app store and started my hunt for the app after which came a never ending list of apps in red, yellow and orange app icons with a mandatory illustration of kitchen utensils. Oh please! Enough of your boring knife and spoon icons. Please! Can you think out of the can?  Even U.S. Presidential elections had better choices than you.

After swiping all the way from Zomato to Foodoco, I really felt like I was damaging my brain cells and has to stop at some point. So, I stopped by a popular brand and gone through the app description–simple and clear message conveying their service and features, setting the context from the word go, helped me understand their brand better. With no further delay, I started to download. But, with much delay the app got installed and then crashed. After questioning my patience and the speed of my wifi connection, I uninstalled the app.

Went for the second. But this time, I was pegged back within a few minutes by the poor UX of the app. If a user cannot travel with your app in 2 minutes or less, I bet you guys, your app will get abandoned. So, I deleted this app also.

As time wore on, my starvation touched its peak. By this time, I was in a no mood for a plate, but for an entire table full of food to stuff my tummy with. And with a lot of trepidation, I finally found an app that had no bugs, no slow installation process, and no crashing symptoms.

Hurray! I finally made it to the menu list. Drumroll please!

Believe it or not, despite my hunger, I enjoyed a moment of pride in finding the right app for me. Picked my choice of pizza from my favorite restaurant and proceeded to check out. But, alas! Got stuck there in queue. Too many steps and unpredicted features undid the experience. By the time I was done with checkout, my mobile ran out of juice.

My two cents: Keep bugs out. Let there be happy travels, no crashes in the user’s journey. Respect the user’s time; don’t make your app too complicated for the them. Finally, set the standard of excellence… with great experiences to go with great functionalities.

See Ya! I am headed for a hearty meal now at my favorite Deli. I am sure someone will blow my mind with a great app one of these days.