The silken touch of user-centric design
Project Summary

When one of the oldest brands in traditional women’s wear wanted go contemporary in their web presence, the challenge was to retain the touch of tradition and yet look trendy. From understanding the brand in its totality to identifying user preferences using mind mapping tools; creating a classy, minimalist, user experience driven web site to delivering comprehensive brand guidelines – it was a journey in bridging the ethnic with the chic.

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